About us - YUPEE Philosophy
YUPEE is minimalist urban clothing. No unnecessary details. No frills. Just form, comfort, and character.
We create things that easily become part of everyday life – for movement, work, meetings and spontaneous plans.
We create our sweatshirts for people who value individuality and don't want to look like everyone else. For people who choose character over mass-market fashion—not trends for their own sake, but things with meaning.
I graduated with a degree in fashion design from the Faculty of Art and Graphics.
From the very beginning, I was inspired by fashion – its rhythm, trends and the ability to create something of my own, not by copying, but by reinterpreting.
After graduating and taking a few years off for motherhood, my husband and I began working with knitwear—first fulfilling individual orders, and later establishing our own small-scale production. Today, we have knitting machines in Ukraine that produce knit backs for YUPEE sweatshirts.
The idea for the brand was born at the intersection of two worlds: factory-made 100% cotton knitwear and designer knitwear with accent patterns. This combination allows for the creation of pieces that are difficult to replicate—few people work with knit details in streetwear.
Why hoodies?
Because it's the most versatile and sought-after form of contemporary clothing. Hoodies represent comfort, freedom, and an urban lifestyle. Thanks to the knit back and hand-painted design, each YUPEE is unique.
